Noa is the Founder and CEO of Impact Squared, which works with social causes to elevate their message, motivate people to act and evaluate their impact. Impact Squared works with leading organisations such as the United Nations Foundation, Coalition for Inclusive Capitalism and International Crisis Group. During her MBA at London Business School, Noa became deeply interested in the world of international organizations and social change. Noa is a regular contributor to the Harvard Business Review, Triple Pundit and the Huffington Post. She is a Social Innovation Fellow at the University of Cambridge and a Professor of Practice at New York University.